6-5-2007

Blue Bell Ice Cream Visits Fort Worth Stockyards

FOR IMMEDIATE RELEASE

June 5, 2007                                                   

Contact: Natalie Parish, Marketing Director

817/625-9715 nparish@stockyardsstation.com                                                                

FORT WORTH STOCKYARDS TO HOST BLUE BELL 100^TH BIRTHDAY PARTY

FORT WORTH, TX – The Historic Fort Worth Stockyards will host Blue Bell Creameries’ 100^th “rolling birthday party” on Friday, June 29^th from 10 a.m. to 4 p.m. on the lawn of the Historic Livestock Exchange Building. The event is free and open to the public.

Blue Bell 100^th year anniversary activities include a multi-media presentation of the history of Blue Bell and how ice cream is made and an ice cream carton shaped bounce house for kids to enjoy. Each visitor will receive a complimentary sample of Blue Bell’s best selling ice cream – Homemade Vanilla – in a 100^th year anniversary souvenir cup. Additional anniversary merchandise will be available for purchase on June 29^th. The profits from the sales of anniversary items will benefit the Fort Worth Boys & Girls Club.

The “rolling birthday party” will offer a taste of Blue Bell along with a touch of the rich western heritage of Texas and the Fort Worth Stockyards. Special Fort Worth Stockyards events throughout the day include:

• All day – RODEO CLOWN balloon artist
• 10:00 a.m. Fort Worth Herd CowKid Round-up

Roping demonstrations & stick horse races

• 11:30 a.m. Fort Worth Herd Cattle Drive
• 12:00 p.m. Legends of Texas Gunfight Show
• 1:00 p.m. Fort Worth Herd CowKid Round-up

Roping demonstrations & stick horse races

• 3:00 p.m. Legends of Texas Gunfight Show
• 4:00 p.m. Fort Worth Herd Cattle Drive

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Blue Bell Anniversary – ADD ONE

“We are honored to host Blue Bell Ice Cream’s Anniversary Event, the Fort Worth Stockyards and Blue Bell Ice Cream both have rich heritage and it is a perfect fit”, says Gary Brinkley, Stockyards Station General Manager.

For more information including parking, on the Stockyards event visit www.stockyardsstation.com or contact Stockyards Station at (817) 625-9715.

About Blue Bell 100^th Year Anniversary

The multi-vehicle “rolling birthday party” will visit 66 cities across the company’s 16- state market area. Blue Bell will visit Dallas Heritage Park on June 30^th and July 1^st. Other Texas visits include Lufkin, Waco, Killeen, Tyler, Abilene, Brenham, Lubbock, Houston, Wichita Falls and Amarillo.

About Blue Bell Creameries

Local farmers decided to establish the Brenham Creamery Company and make butter from excess cream brought in by area farmers. A few years later the creamery began making ice cream and delivering it to neighbors by horse and wagon. It was in 1930 that the company changed its name to Blue Bell Creameries after the native Texas bluebell wildflower. Today, Blue Bell ranks as one of the top three best selling ice creams in the country. Blue Bell products are sold in Alabama, Arizona, Arkansas, Florida, Georgia, Indiana, Kansas, Kentucky, Louisiana, Mississippi, Missouri, New Mexico, North Carolina, Oklahoma, South Carolina, Tennessee and Texas.

About Stockyards Station

Located in the historic Fort Worth Stockyards, Stockyards Station is a western destination offering over 25 unique shops, dining and entertainment, indoor and outdoor event facilities, historic walking tours, horseback riding, the one hour “Trinity River Run” on a vintage steam engine, the Cowtown Cattlepen Maze, the Texas Cowboy Hall of Fame and is a great place to view the world’s only twice daily cattle drive.

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